Questions and answers about
the UK economy.

Privacy under pandemics: Do we really want to be tracked?

During the current Covid-19 situation, health authorities across the globe are gathering and using personal data to efficiently track and fight the spreading of the disease. Citizen are asked to trade privacy against better health or against a faster return towards a more normal society. We are interested in analyzing this trade off. In particular, we are going to investigate what influences attitudes towards the use of personal data during a health crisis, and whether these attitudes differ during and after a period like the one we are experiencing now. We are going to gather data on attitudes towards the health authorities using personal data e.g. through a tracking app or through data gathered from mobile operators. Information on concern and competence level with respect to privacy, as well as trust and paternalism will complement the analysis. We conducted an initial online survey in Norway and in Sweden in mid-April 2020 and we are planning to conduct a follow-up when the situation is normalized. Since the two countries have taken very different policy measures with respect to the fight against the virus Covid-19, we expect to see some differences in attitudes towards the handling of personal data between the two countries. In addition, we are also testing whether priming respondents towards the health gains of tracking people’s movement on one hand, and the need to protect personal data on the other hand, has an effect on people’s attitudes. We expect the priming to have a stronger effect when the situation is normalized. Preliminary findings indicate that priming respondents on the potential loss of privacy does not have an effect on their attitudes to the use of personal data to fight a contagious disease. Priming on potential health gains on the other hand, has an effect. This might indicate that respondents may exhibit some confirmation bias that causes people to search for information that supports what they already believe. Accordingly, the respondents might have been more receptive to information on the health gains during the ongoing health crisis and less inclined to consider information on for instance privacy.

Lead investigator:

Ole Christian Wasenden


Telenor Research

Primary topic:

Attitudes, media & governance

Region of data collection:


Country of data collection


Status of data collection

In Progress

Type of data being collected:

Online survey

Unit of real-time data collection


Start date