Questions and answers about
the UK economy.

Lives or livelihoods? perceived trade-offs and public demand for non-pharmaceutical interventions

We study the role of cost-benefit considerations in driving public demand for nonpharmaceutical interventions (NPIs) during the Covid-19 pandemic. In a large-scale online survey experiment with a representative sample of the US population, we introduce exogenous variation in the perceived economic costs of shutdown measures by informing a random half of our sample about relevant research evidence. We find that a one standard deviation decrease in perceived economic costs (increase in perceived health benefits) of shutdown measures increases the preferred shutdown length by 13 (11) days. These effects are substantial, corresponding to two times the effect of having a Covid at-risk condition and to approximately half of the Democrat-Republican difference in demand for NPIs. Individuals with an acute and immediate personal exposure to the crisis, either in the form of health at-risk conditions or job loss, however, are less responsive to cost-benefit considerations. Along the political dimension, while we find substantial level differences in support for NPIs, this support is highly elastic to cost-benefit considerations regardless of individual political orientation. Our results provide insights for policy makers into the mechanisms determining public acceptance of pandemic response measures.

Lead investigator:

Sonja Settele


University of Copenhagen

Primary topic:

Attitudes, media & governance

Region of data collection:

North America

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Status of data collection


Type of data being collected:

Online survey

Unit of real-time data collection


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