Sharon Collard is a Professor of Personal Finance and Co-Director of the Personal Finance Research Centre at the University of Bristol. Her research explores the intersections between vulnerability and personal finance including the role of innovation in improving the experiences and outcomes of individuals in vulnerable situations. Her main areas of expertise include financial wellbeing and capability, consumer vulnerability, financial inclusion, consumer credit use and problem debt, and gambling harms research. Her research has been published widely, and she has a strong track record of communicating research to academic and non-academic audiences
